X Cashtags Won’t Let Users Trade Crypto, Head of Product Says

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X will not support cryptocurrency trading within its application with its Smart Cashtags feature, the social media platform’s head of product  says.

“X is not handling trade execution or acting as a brokerage,” Nikita Bier said on Feb. 14 on X. “Just building the financial data tools and links.”

Bier’s remarks came in response to speculation following a post that day in which he said Smart Cashtags would enable users “to trade stock and crypto directly from [the app’s] timeline.” In that post, he also said the feature is set to launch “in a couple of weeks.”

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Bier first announced the Smart Cashtags feature on Jan. 11, promising to link tickers to real-time price data and mentions on the platform. For cryptocurrencies that have one ticker on different networks, users would be able to specify contract addresses, he said. The initial mockups shared by Bier showed “Sell” and “Buy” buttons, raising questions of whether X would partner with an exchange.

Neither Bier nor X could be reached for comment by Benzinga.

Trade cryptocurrency and stocks on Kraken Pro, an advanced trading platform offered by Kraken, one of the world’s most established cryptocurrency exchanges. The platform offers advanced order type and deep liquidity to help users execute complex strategies with precision. Kraken Pro is free to access with a Kraken account.

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Smart Cashtags is part of X’s broader push into financial services, which has been in the works since at least 2023, when “X Payments LLC” received money transmitter licenses from some U.S. states.

X owner Elon Musk in an xAI employee meeting last week said the long-promised X-integrated digital payments platform “X Money” was being beta tested internally and is set for limited public testing “in the next month or two.”

Last June, then-X CEO Linda Yaccarino told the Financial Times that the platform would eventually support in-app trading and investment alongside a branded debit card.

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