Czechia is one of the few countries whose digital landscape is not entirely dominated by major tech companies like Google and Meta. Reaching approximately 90% of the country’s online population, Seznam.cz has a great responsibility and a unique opportunity to foster a trustworthy information space via its newsfeed service, which collaborates with around 400 media partners.
To support this goal and maintain the highest level of impartiality and quality in evaluating its partners, Seznam.cz only allows content from sources that fulfil one of their criteria. To be featured on their news service, outlets must submit either a self-evaluation of their editorial practices; the results of an external, independent assessment; or, as of 1 February 2026, a JTI certification.
By integrating the JTI into its selection process, Seznam.cz is leading by example among tech companies, which remain largely unregulated and tend to eschew best practices when it comes to preventing mis- and disinformation. The JTI has allowed Seznam.cz to further strengthen and diversify its approach to evaluating news sources.