Look Mum No Computer backed into 20/1, while Denmark, Greece and Finland see dramatic odds cuts ahead of Vienna 2026.
There’s early movement in the Eurovision betting markets — and the UK is already attracting support.
According to William Hill, the United Kingdom’s 2026 entry, Look Mum No Computer, has been clipped from 25/1 to 20/1 in outright betting following last week’s announcement.
The Kent-based musician remains among the outsiders for May’s contest in Vienna, but bookmakers report a “flurry of support” in the days since the reveal.
Lee Phelps, spokesperson for William Hill, said: “Following the announcement of Look Mum No Computer as the United Kingdom’s 2026 Eurovision act, we have already seen a flurry of support for them to win the competition.
“The UK opened up at 25/1 in our outright betting, but Look Mum No Computer’s participation has seen that price clipped to 20/1.”
Look Mum No Computer / BBC
Finland leads the charge
Elsewhere, the biggest market momentum has come from Finland, now the 4/1 favourites after opening at 12/1. Greece has also shortened dramatically, backed from 20/1 into 5/1, while Denmark has undergone the most eye-catching shift of all — slashed from 33/1 to 6/1.
Israel (13/2) and Sweden (8/1) sit just behind the leading trio, with Italy at 12/1 and France and Cyprus both at 16/1.
Phelps added: “There’s been plenty of interest in other nations too, most notably Finland, who have been backed from 12/1 into 4/1 favouritism. Also subject to significant backing at this early stage are Greece and Denmark.”
With months still to go before the Eurovision Song Contest 2026 takes place, the market is likely to fluctuate — but early money suggests this year’s race is already wide open.