Habi, a leading data-driven residential real estate technology platform in Spanish-speaking Latin America, announced it has acquired Pulppo, a Mexico-based digital broker services company, in a deal aimed at strengthening its position across the region’s fragmented housing market.

The transaction, distributed via ACCESS Newswire, brings together two technology-driven real estate platforms that collectively facilitated approximately $1 billion in residential transactions in 2025. Pulppo alone facilitated more than $215 million in transactions last year and has grown sales 3.5x over the past two years.

Pulppo operates a cloud-based, AI-powered broker platform serving more than 100 real estate brokerage firms, a community of over 1,500 brokers, and more than 150,000 clients across Mexico, Colombia, and Argentina. Its technology streamlines brokerage operations, marketing, client management, and analytics. The company has also positioned itself as a real estate operating layer for banks through a white-label platform that integrates home buying and selling into financial institutions’ workflows, supporting mortgage growth and transaction execution.

Habi said integrating Pulppo’s broker-focused operating system with its own liquidity platform, mortgage origination capabilities, and proprietary database of more than one billion data points creates what it describes as the most comprehensive residential real estate ecosystem in the region.

Pulppo co-founders Matías Gath and Agustín Iglesias will continue to lead Pulppo’s operations under Habi following the acquisition, maintaining continuity for brokerage partners while accelerating product development and AI-driven innovation.

The acquisition supports Habi’s long-term expansion strategy across Latin America’s residential market, which the company estimates at approximately $6 trillion and largely underserved by digital infrastructure.

Founded in 2019, Habi uses proprietary algorithms and data infrastructure to provide liquidity and transparency in the housing market, enabling families to access wealth through more efficient home sales and financing.

KEY QUOTES:

“This acquisition accelerates our strategy to build a more transparent, efficient, and scalable housing marketplace across Latin America. Pulppo has built a leading technology platform for brokers. By combining our liquidity, data infrastructure, and financial products with their operating system for brokerages, we are strengthening the foundation of the residential transaction lifecycle.”

Brynne McNulty Rojas, Co-Founder & CEO, Habi

“Joining Habi enables us to scale our platform significantly faster. Together, we are equipping brokers with data, automation, and integrated financing solutions that remove friction from one of the most complex transactions consumers face.”

Agustín Iglesias, Co-Founder, Pulppo