Few cities are as comfortable with creative cross-pollination as Milan. At Mio Lab, the cocktail bar inside the Park Hyatt Milano, that tradition continues with a new collaboration with the hip-hop legends Dr. Dre and Snoop, and their premium botanical gin.
In addition to serving Still G.I.N. by Dre and Snoop, the bar introduced a new cocktail called Still Paloma, which substitutes gin for tequila. “It has a softer, fruit- and floral-led profile with a subtle spice in the finish,” says Alessandro Iacobucci Vitoni, bar and lobby manager at the Park Hyatt. “With the addition of a delicate touch of Himalayan salt blend, we were able to keep the salinity and effervescence while giving the cocktail a contemporary edge.”
The Park Hyatt’s Mio Lab was a natural fit for the hip-hop duo, whose influence has long extended beyond music into design, fashion, and entrepreneurship. “The name is a direct nod to ‘Still D.R.E.,’ a record that represents longevity, confidence and cultural staying power,” says Patrick Halbert, CEO of the liquor brand. “We wanted the spirit to embody those same qualities. Gin has been a part of Dr. Dre and Snoop Dogg’s world since the ‘90s, woven into the music and West Coast culture that they helped define. So, this was a natural next step.”
For Mio Lab, the timing also carried a certain serendipity. The idea to introduce the gin took shape earlier this year during the Milan-Cortina Winter Olympics, where Snoop Dogg was a breakout star of NBC’s broadcast team, as well as an honorary Team USA coach.
“At Mio Lab we love to experiment, always seeking new inspirations that might appeal to the public,” says Giulia Raffone, associate director of marketing at the hotel. The collaboration, she adds, offered a way to capture the energy of a moment when Milan itself became the world’s gathering point.
And then there’s the design of the bottle, which complements Milan’s status as the contemporary design capital. The honeycomb-textured packaging was conceived by the Nigerian American designer Ini Archibong, whose sculptural work often moves between architecture and industrial design. Produced with the help of Murano glass artisans, the bottle feels like a collectible object.
It also reinforces how hotels are not only places to sleep, but have become cultural signifiers.
At the Park Hyatt Milano, that means a gin created and owned by hip-hop legends, finding its way into aperitivo hour, served under the vaulted ceilings of a palazzo a few steps from the Duomo.
Still Paloma cocktail from Mio Lab at Park Hyatt Milano, $29.