Iceland’s new Easter Dinner in a Box(Image: Manchester Family / MEN)
When Iceland launched its Christmas Dinner in a Box, shoppers couldn’t get enough of it.
Now the frozen food retailer has decided to bring the concept back – this time for Easter.
Promising ‘the same brilliant value and generous contents’, this time there are two to choose from, either chicken or lamb.
The chicken one is cheapest, at £25 for the box, working out at £6.25 a head. The lamb one is priced £30, working out at a slightly higher £7.50 a head.
With the chicken one you get an 800g Butter Basted Chicken Joint, while the other features a 1.32kg leg of lamb.
The Christmas dinner in a box was a big success(Image: Manchester Family / MEN)
Except for the gravy – luxury beef with lamb and luxury chicken with the other – all the other contents of the boxes are the same.
As well as the meat joint and gravy, Inside each box is:
Ridiculously Crispy Roast Potatoes – 1kgIceland Luxury Beef Dripping Yorkshire Puddings – 4 PackIceland Honey Glazed Parsnips – 750gIceland Carrot, Broccoli & Pea Mix – 1kgIceland 12 Pigs in Blankets – 252g
The contents of the new Easter Dinner in a Box(Image: Manchester Family / MEN)
Iceland says the boxes are ‘designed to make Easter lunch preparation easier than ever’, giving families ‘a delicious, great‑value feast without the stress’.
An Iceland spokesperson said: “After the overwhelming demand for our dinner in a box concept during the festive season, it was clear our customers wanted the same convenience and great taste at other key seasonal moments.
“Designed to feed four people comfortably, the box takes the stress out of seasonal hosting, offering an affordable, no‑prep solution without compromising on quality. We’re proud to make celebratory meals easier, tastier and more accessible than ever.”
The boxes are available from Tuesday, March 24 in store and online at Iceland and The Food Warehouse. After the huge success of the Christmas launch, the retailer is encouraging shoppers to act fast, with the new boxes expected to fly off the shelves.
Did you sample Iceland’s Christmas Dinner in a Box? Will you be cooking at home this Easter? Let us know in the comments here.