A new scam called ‘housefishing’ is gaining popularity. Sellers can hide property flaws or make them look better with the help of AI.
MONROE COUNTY, Pa. — An online real estate listing could look like your dream home, but actually be a total nightmare.
The Pocono Mountains Association of Realtors is now putting out a warning to homebuyers after finding photos on some property listings are not always as good as they seem.
“Maybe people are selling their own homes, they are trying to make some adjustments, so they get more activity, maybe some people out there that are licensed as well are making some adjustments,” said Tiffanie Bailey-Romey, Pocono Mountains Association of Realtors President.
It’s known as ‘housefishing’ when photos for listings are altered using artificial intelligence.
Bailey-Romey, President of the Pocono Association of Realtors, says technology can cover up structural issues or even add things like porches that aren’t really there. “A key thing is to have a licensed realtor be part of your process because we are going to make sure you are protected in those areas, and when we see things like that, we will report them so the next person will not get fooled in the same way.”
She showed Newswatch 16 just how easy it is to alter photos using AI. Bailey-Romey says buyers should look out for listing prices that are too good to be true, landscaping that looks too perfect, or grass that is extra green for the season of listing.
Officials say artificial intelligence has a place in real estate if clearly disclosed.
“Say this is the house; however, we have done XYZ. And if you do that, this is what it could look like. Even to the point of, this is a great deal, so if you buy it and do this, you can have this much equity,” said Bailey-Romey.
Experts say always opt for an in-person showing before closing.