CALGARY, AB, March 22, 2026 /PRNewswire/ — The Taiwan Tourism Administration (TTA) showcased Taiwan’s diverse appeal as a destination for outdoor exploration and cultural experiences at the Outdoor Adventure Show, held at Stampede Park’s BMO Centre in Calgary from March 21 to 22, 2026.
The Taiwan Tourism Administration team was joined by China Airlines and EVA Air
Over the course of the two-day event, the Taiwan booth welcomed strong interest from attendees eager to learn more about the island’s diverse travel experiences. From scenic cycling routes and mountain landscapes to birdwatching opportunities, rail travel, and rich local culture, Taiwan stood out as a destination that offers both adventure and accessibility for Canadian travellers.
Sylvia Lee, Director of the Taiwan Tourism Administration San Francisco Office, which oversees the Western Canada market, said the show was a valuable opportunity to connect directly with Albertan travellers who are increasingly interested in active, experience-driven travel.
Lee said, “Taiwan, a green oasis island on the Tropic of Cancer, presents its many facets through ‘Taiwan 100 Ways,’ blending magnificent natural landscapes, rich cultural depth, and convenient transportation. It is especially suited to travellers seeking full-sensory surprises and distinctive lifestyle experiences. Whether riding along Taiwan’s round-island cycling routes, transitioning within hours from bustling cities to tranquil mountain escapes, or exploring national parks filled with coastal and mountain wonders, visitors can experience Taiwan’s unmatched diversity and its waves of flavor, love, and wonder. We invite Albertans to discover now and share now.”
The Taiwan booth drew outdoor enthusiasts, curious travellers, and industry partners throughout the weekend. Visitors explored destination materials, travel ideas, and interactive displays that highlighted Taiwan’s appeal as an all-season destination for soft adventure and independent travel. The show also provided an opportunity to strengthen relationships with local travel trade partners and introduce more consumers to Taiwan’s wide range of tourism experiences.
During the event, TTA provided practical travel information to help visitors better understand the convenience of traveling in Taiwan, including international flight access, efficient transportation systems such as High Speed Rail and urban metro networks, and several current travel offers. Featured offers included a free half-day tour for eligible transit passengers (halfdaytour.taiwan.net.tw), Taiwan Pass travel offers (twpass.tw), and airport shopping vouchers for transit travelers (bit.ly/TransitInTaiwan).
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