‘I tried everything in Iceland’s alternative range to Domino’s to see how it compared’

Stuart Snowden, who is known online as the Grumpy Northern Foodie splashed out on every item in Iceland’s ‘dupe’ Domino’s range to see how the sides, pizzas and desserts compared

Supermarket, Iceland has launched its own take on a popular pizza takeaway product range, and one enthusiastic shopper was so eager to sample it that he purchased everything on offer. Stuart Snowden, known on social media as the Grumpy Northern Foodie, grabbed multiple items from The Dough Company collection to conduct a comprehensive taste test.

“I’m rating every item in the Iceland Domino’s range,” he began in an Instagram video. “That’s the sides, the pizzas and the desserts. We have got everything to try – so let’s see what is actually worth it.” Stuart went on to try an impressive seven starters, eight pizzas and two desserts, awarding each a score out of 10.

Side Orders

Stuart kicked off with Cheese and Bacon Loaded Wedges, priced at £2.50. “They’re alright,” he remarked. “Nice and cheesy, but they’re missing the bacon flavour so that’s a five out of 10 for me.”

The £2.75 BBQ Wings side came next and delivered a “nice, tangy flavour” along with a “bit of spice”. Though Stuart noted: “It just needs more sauce. Six out of 10.”

Moving to the third side, he unveiled The Dough Company’s Chicken Kickers – also £2.75. “Not far off Domino’s to be fair,” he stated. “You get more in the box, but they need more ‘kick’. Five out of 10.”

Following these were the Buttermilk Chicken Strips – again priced at £2.75. “They’re crispy, they’re tasty, but they’re just crying out for a garlic and herb dip,” Stuart admitted. “Seven out of 10.”

Another side order arrived in the shape of Iceland’s Cheesy Dough Balls Twist option which proved “surprisingly good” thanks to their generous garlic seasoning. “Not so much cheese, but still a strong one – eight out of 10,” Stuart remarked.

Pepperoni Mozzarella Sticks followed in the substantial starter selection. “Honestly, where’s the pepperoni?” he questioned regarding the £2.75 product after sampling it. “It tastes more like ham and cheese. Four out of 10.”

Rounding off the sides was the Garlic Cheese Bread, though regrettably it proved far from the highlight for Stuart. “All of the cheese is in the middle, and there’s not much garlic,” he noted. “It’s alright as a side, but nothing special. Five out of 10.”

Pizzas

Now it was time for the mains – each priced at £3.75 – with Stuart choosing to try the Cheese Melt variety initially. “Good base, sauce pretty decent, but the cheese tastes cheap,” Stuart confessed. “It’s not a bad start, but it’s a six out of 10.”

The New Yorker pizza followed in the taste test, boasting pepperoni, peppers and mushrooms. “It needs way more toppings than this,” Stuart highlighted, however. “It definitely needs more mushrooms in what you’d expect from this style. Bit of a miss. Four out of 10.”

The third to be tested was the BBQ Texan. “This one’s good and there’s loads of barbecue flavour,” Stuart praised. “There’s lots of toppings and the base is absolutely spot on. It’s a solid eight out of 10.”

The Pepperoni Party arrived next – straightforward in its toppings – and evidently proved popular. “Now this is the closest to the Domino’s version,” he remarked. “There’s loads of topping, big flavour… it’s my favourite so far. It’s absolutely belting. Nine out of 10.”

Stuart progressed to the Carnivore – commonly referred to as Meat Feast – which arrived “packed with toppings” and proved “really tasty. He noted, though: “It could just do with a little more sausage meat, but it’s still another belter. Nine out of 10.”

Remarkably sustaining his hunger, Stuart proceeded with the Veggie Volcano pizza. “It’s not for me,” he criticised. “The veg tastes cheap and there’s nowhere near enough spice on this one. Sorry, but it’s a three out of 10.”

A further fiery pizza emerged in the shape of Flaming Tandoori, however. Stuart praised its “good curry flavour” enhanced by a “nice bit of heat”. He enthused: “Very, very tasty. Good. Eight out of 10.”

The concluding pizza in the evaluation was the Hot and Spicy. “It does exactly what it says on the box,” he praised. “It’s spicy, it’s hot, but it could use a bit more meat on there,” he considered. “It’s a solid effort though – seven out of 10.”

Desserts

Leading the desserts were the Caramel Dough Balls at £2.75. “They don’t quite hit how you would want them to,” Stuart described. “There’s more dough than sauce, but it’s nice when you get a good bite. “Six out of 10.”

And rounding things off was a box of four Chocolate Cookies. “They’re £2.75 and they’re big cookies, but there’s not enough chocolate in them,” Stuart complained. “I want them more gooey, but they will be nice with ice cream when they’re heated. Seven out of 10.”