The ambassador position represents a different kind of involvement, typically reserved for well-known figures from the sport, most often former drivers. For example, Jenson Button serves as an ambassador for Aston Martin, while Damon Hill holds a similar role with Williams. More recently, former Haas team principal Guenther Steiner has taken on ambassador duties for the Miami Grand Prix.

The Austrian Grand Prix, held at the Red Bull Ring in Spielberg, has been a regular fixture on the calendar since its return in 2014 and has produced several memorable moments, including clashes between title contenders. Formula 1 confirmed last year that the event will remain on the schedule until at least 2041.

The 2026 edition is scheduled for 28 June and will form the eighth round of the season. It is expected that Marko will be present in the paddock there, marking his first appearance in an official F1-related role since leaving Red Bull.