Rising prices are currently the biggest concern for Latvians regarding the future – 46% of residents cited this as their main worry, according to a survey conducted by Luminor Bank in collaboration with the research agency Norstat Latvia.
The second most frequently cited cause for concern is security and stability in the Baltic region as a whole, mentioned by nearly one-third of residents. Meanwhile, one in five residents is concerned about health and access to healthcare.
As the bank noted, public sentiment also aligns with the latest price changes in the country – in March, compared to February, consumer prices in Latvia rose by 1.9%, while the annual increase reached 3.4%. Young people aged 18 to 29 have expressed particularly strong concerns about the high cost of living, with 61% of young people acknowledging this.
“It is fair to say that prices will be the primary source of negative emotions for most residents in the near future. Geopolitical events are currently having a significant impact on inflation trends, making it difficult to predict their future trajectory: year-over-year price increases in the coming months could be around 4%, though they may rise even further. At the same time rising prices do not necessarily mean a decline in well-being. Last year, despite relatively high inflation, people’s purchasing power increased, and there is reason to hope that a modest rise may continue this year as well.
“Moreover, the overall public mood is not unequivocally pessimistic – people are concerned, but there is no reason to believe that public sentiment is generally negative,” noted Pēteris Strautiņš, chief economist at Luminor Bank.
Meanwhile, security and stability in the Baltic region is the second most significant cause for concern, cited by nearly a third, or 30%, of respondents overall. This issue concerns people across all social groups, though such concerns are more pronounced among those aged 30 to 39, as well as seniors aged 60 to 74.
Issues regarding health and access to healthcare also worry residents – one in four (25%) residents mention this.
This concern may be exacerbated by rising healthcare costs – prices in this sector have also increased this year, driven primarily by rising medication costs.
Concerns about healthcare accessibility are more pronounced among older people, particularly those aged 60 to 74, for whom health issues and access to medical services are especially critical in daily life.
In addition to the above, residents also relatively frequently cited concerns about the country’s economic and political development (21%), as well as uncertainty about the future in general (20%).
The Luminor Bank survey was conducted in April 2026 in collaboration with the research agency Norstat Latvia, surveying a total of 1,000 respondents in Latvia aged 18 to 74. Respondents had the option to select multiple answers to each question.
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