Newly appointed 1xBet consultant Chris Bird is set to take part in his first panel at SBC Summit Malta later this month.
Bird, formerly the chief operating officer at Manchester City, was appointed earlier this month.
He will speak on behalf of the company about the upcoming World Cup at the expo at the InterContinental Hotel in St. Julian’s, Malta, between April 28-30.
His talk will focus on the betting industry’s preparations for betting trends, market change forecasts and strategies for new customer and audience acquisition.
1xBet booth at SBC Summit Malta
1xBet will be exhibiting from booth B40 at the event, “facilitating discussions on long-term partnerships and the exchange of ideas.”
”Following a successful series of shows in Latin America, we are looking forward to returning to Europe and demonstrating how 1xBet is leading the way in terms of player protection and understanding a successful player protection strategy does not hinder profitability,” the company said.
“We are committed to ensuring a safe, enjoyable and entertaining experience for our players. As always with SBC shows, we are sure the conversations will be many and the show exuding the normal SBC vibrancy.”
Meanwhile, strategic advisor Simon Westbury will speak in the panel Profit vs Protection: Who Is Building the Industry We Deserve?
He will discuss ESG frameworks, the role of artificial intelligence in monitoring behavioural risks and the importance of balancing profit with player protection in light of evolving expectations from Generation Z.