Pricing, clear communication of the value proposition, and flexibility in your supply chain will be critical to weathering any prolonged disruption
Retailers must adapt by offering clear value options for price-sensitive consumers while maintaining premium propositions for those who can continue to spend
As consumers, we are keenly aware of how global events may affect our daily lives and geopolitical turmoil can very quickly impact purchasing decisions – presenting a significant challenge to retailers.
The scope and scale of conflict in the Middle East is understandably having implications for global energy markets, supply chains, investor and consumer sentiment.