There’s little better than drying laundry outside now that spring is in full swing, and Iceland has timed a wave of discounts on big-name brands such as Persil, Comfort and Lenor for the Bank Holiday weekend. Among the standout offers is Persil’s Bio Laundry Washing Liquid Detergent ( 648ml), reduced from £8 to £3.75 in an online-exclusive deal – just 16p per wash.
Popular among laundry lovers, the product has received rave reviews on Iceland’s website with one saying it ‘works well first time for stains.’ Meanwhile, another said: “Persil 24W Bio gives you splendid results time after time. Whites are really white. Nothing would make me change to another laundry product.”
Meanwhile, another sought-after deal is Ariel’s Washing Gel 26 Washes Original which is now £5, down from £11. One five star review of the gel reads: “Brilliant product, deep clean even on cool temperatures, fresh smelling fragrance. Would highly recommend.”
Fans of the brand Comfort can also take advantage of savings, as the supermarket is selling the Comfort Perfume Creations Fabric Conditioner Honeysuckle and Sandalwood 48 washes (1.44 L) for £2.75 rather than its standard price of £6. One admirer praised the fragrance of the discounted fabric conditioner, saying: “The smell is gorgeous and powerful. Love holding this to my nose, wearing it makes me feel great.”
The retailer’s promotions extend further, with Iceland offering new shoppers £9 off orders of £60 or more when using the code ICE9OFF60 at checkout. Please note this deal is exclusively available online, with complete terms and conditions available on Iceland’s website, reports the Mirror.
Get fresh laundry

Shop the Persil Bio Laundry Washing Liquid Detergent 648ml on sale at Iceland
As well as the laundry promotions, Iceland has r reduced prices on groceries too, featuring 15 Easy Teas for £15, six Picky Bits for £10, and three Slimming World and MyProtein items for £10. All deals are listed on their website, with complimentary delivery on purchases exceeding £40.
In other news, Amazon is selling the Ecover Delicate Laundry Detergent Laundry Washing Liquid For Wool and Silk 16 Washes in a waterlily and honeydew fragrance for £3.85, reduced from £4.95. Suitable for delicate fabrics, sensitive skin and sportswear, it’s reported to work effectively even at low temperatures..
Additionally, Tallow + Ash’s Oud Laundry Duo is priced at £12.99 and boasts a ‘luxury’ scent of cardamom, neroli and violet atop a sandalwood and patchouli foundation. Returning to Iceland, numerous household bargains are up for grabs as part of their Bank Holiday Savings Event, including special offers on Dettol, Febreze and Fairy products.
The Persil’s Bio Laundry Washing Liquid Detergent 648ml (24 washes) is heavily reduced at £3.75, making it the ideal time to stock up. The same bottle is currently selling on Ocado, for example, for £5, and on Amazon for £8.40.
One Iceland shopper said of the product: “Smells delicious and it lingers, would recommend.” Meanwhile another raved: “Persil 24W Bio gives you splendid results time after time.” They continued: “Whites are really white. Nothing would make me change to another laundry product.”
A third found it worked well on their skin too, commenting: “Gets my clothes clean and its great on my skin with me suffering with a skin condition.”
Others praised the scent, with a further review reading: “Love this product, leaves my clothes smelling fresh – I have noticed such a difference since using.”
Despite this, one reviewer felt it was tricky to tell how much product they were using, saying: “Smells lovely and washes well, but it comes without a measuring cup, so you’re probably not getting 24 washes from a bottle.” However, another simply remarked: “Always gets whites clean.”
Someone else was also impressed with its ability to remove stains, commenting: “Works well first time for stains! Fresh smell.”


