Swami joins Berlin after nearly a decade with Meerkats, Wunderman Thompson and VML, where she honed her craft across a diverse range of WA and national clients. Her experience includes producing work for brands such as Synergy, Western Power, St John WA, UWA, Rio Tinto and West Australian Ballet.
Berlin Managing Partner and Co-Founder, John Linton, said: “Anita and I first met starting out at 303, before she headed to Meerkats to get closer to production. She’s one of those people you cross paths with early on and hope you’ll get to work with again. Neets radiates life, and is such a talented, thoughtful producer. I couldn’t think of anyone better to be part of Berlin’s story and do icy ocean photoshoots with.”
Berlin Executive Creative Director and Co-Founder, Rich Berney, said: “What a boon! We’ve always loved working with Anita – she brings joy and ease into a Type A regiment… a rare and wonderful human being. Thanks for jumping in, Neets.”
Swami added: “I’m excited to be back working with John and Rich, and the brilliant team they’ve built at Berlin. As a producer who values getting the best possible outcomes for everyone involved, it’s so rewarding to be part of a crew that genuinely cares about the people as much as their creative impact for good.”