Known for his sharp fashion sense and understated luxury style, Arjun Rampal perfectly complemented the essence of the 130-year-old Swiss watchmaker. The actor attended the event in an all-white ensemble featuring a crisp white shirt paired with tailored white pants, creating a clean and sophisticated look that instantly grabbed attention. His appearance added a strong Bollywood appeal to the premium international brand’s India debut.
The event introduced some of the brand’s signature timepieces, including the Roamer R8 Gents and the Monza 100 collections. Designed to reflect classic Swiss precision with a modern edge, the watches aim to appeal to India’s growing luxury lifestyle audience. The collection focuses on versatility, blending seamlessly with both formal and casual fashion choices—something that resonates strongly with contemporary Indian consumers.
Roamer of Switzerland, which has a legacy spanning over 130 years, is now entering the Indian luxury retail market through premium partners such as Helios – The Watch Store. The collaboration is expected to strengthen the brand’s accessibility among watch enthusiasts and luxury buyers across the country.
The launch event was a mix of elegance, heritage, and modern luxury, with guests getting an exclusive look at the craftsmanship and detailing that have made Roamer a respected name in the global watch industry. Industry insiders believe the brand’s entry comes at the perfect time, as India’s appetite for luxury accessories and premium lifestyle products continues to grow rapidly.
With Arjun Rampal representing the launch, the evening effortlessly combined Bollywood glamour with Swiss precision, creating a memorable debut for the iconic watchmaker in India’s competitive luxury market.
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