Brisbane-based AI and cloud consultancy ArgentEdge has opened its doors to make the most of a “genuine inflection point” in agentic AI adoption in the Australian and New Zealand (A/NZ) market.
In a statement, the consultancy said it was founded to bring Google-first agentic workplace transformation to small, medium, and mid-market organisations in A/NZ.
It pointed to two analyses to emphasise its notion of the inflection point – the first being market intelligence company Similarweb, which said that Google’s AI assistant Gemini’s share of global generative AI web traffic has increased from 6 to 8 per cent a year ago to 25 per cent today, while ChatGPT’s share has fallen from 77 per cent to 57 per cent during the same timeframe, as collated by The Digital Bloom.
The second analysis comes from research firm IDC, with a blog post from its group vice president of worldwide research, Rick Villars, describing agent adoption as “the IT industry’s next great inflection point”. He also forecast the agentic AI market would expand from US$7.6 billion in 2025 to US$10.8 billion in 2026.
ArgentEdge’s focus areas cover Google Workspace and Gemini advisory, licensing and resale; migration, deployment and change management for Google-first workplaces; and fractional AI leader services, with the latter embedding senior AI deployment experience for organisations that need leadership without a full-time hire.
The consultancy also provides Gemini Enterprise and Google Cloud AI integration services, as well as cyber resilience across Google, JumpCloud, and Huntress.