*This content was translated by AI.
Jang Won-young, Jennie, Karina (from left) /Photo=StarNews
IVE (IVE) member Jang Won-young secured the top spot in the May 2026 girl group individual brand reputation rankings, once again demonstrating her unparalleled presence.
According to the May 2026 big data analysis of girl group individual brand reputation, the rankings were: 1st IVE Jang Won-young, 2nd BLACKPINK Jennie, and 3rd aespa Karina.
The Korea Corporate Reputation Research Institute extracted 97,114,770 brand big data points from 730 individual girl group members from April 17, 2026, to May 17, 2026, and analyzed brand reputation indices based on participation index, media index, communication index, and community index. Compared to the 104,295,585 individual girl group brand big data points from April, this represents a 6.89% decrease.
The brand reputation index is a metric created by reflecting the impact of consumers’ online habits on brand consumption. This analysis included positive and negative evaluations of brands, media interest levels, consumer interest and communication volume, and brand value assessments.
The top 30 individuals in the May 2026 girl group individual brand reputation rankings included IVE Jang Won-young, BLACKPINK Jennie, aespa Karina, IVE Yujin, BLACKPINK Lisa, and others.
The brand of 1st-place IVE Jang Won-young was analyzed with a brand reputation index of 6,715,647, based on a participation index of 1,244,343, a media index of 1,151,313, a communication index of 1,573,710, and a community index of 2,746,281. Compared to the April brand reputation index of 7,226,014, this marks a 7.06% decline.
The 2nd-place BLACKPINK Jennie brand was analyzed with a brand reputation index of 4,745,164, an 11.68% decrease compared to April’s 5,372,851. The 3rd-place aespa Karina brand was recorded at a brand reputation index of 4,487,074, a 9.60% decrease compared to April’s 4,963,822.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, “According to the May 2026 big data analysis of girl group individual brand reputation, IVE Jang Won-young’s brand ranked first. Analyzing the girl group individual brand category, the data shows a 6.89% decrease compared to the 104,295,585 individual girl group brand big data points from April. A detailed analysis reveals a 4.26% decline in brand consumption, a 0.63% increase in brand issues, an 8.85% decline in brand communication, and a 9.04% decline in brand diffusion.”
He continued, “In the link analysis for IVE Jang Won-young’s brand, which ranked first in the May 2026 girl group individual brand reputation, terms such as ‘sexy,’ ‘advertising,’ and ‘modeling’ appeared frequently. Keyword analysis showed ‘Bang Bang,’ ‘Lucky Vicky,’ and ‘Won-young’s unique style’ as high-frequency terms. In the positive-to-negative ratio analysis, the positive ratio was analyzed at 91.53%.”
The top 100 individuals in the May 2026 girl group individual brand reputation rankings included IVE Jang Won-young, BLACKPINK Jennie, aespa Karina, IVE Yujin, BLACKPINK Lisa, aespa Winter, ILLIT Wonhee, BLACKPINK Jisoo, BLACKPINK Rosé, Mamamoo Hwasa, aespa Ningning, Kiss of Life Natty, Red Velvet Joy, TWICE Jeongyeon, IVE Leeseo, LE SSERAFIM Kim Chaewon, NMIXX Sullyoon, IVE Liz, Red Velvet Seulgi, IVE Gaeul, Red Velvet Irene, TWICE Jihyo, aespa Giselle, IVE Seo, Girls’ Generation Taeyeon, Red Velvet Wendy, TWICE Dahyun, TWICE Mina, ITZY Yuna, ILLIT Moka, fromis_9 Lee Chaeyoung, TWICE Nayeon, OH MY GIRL YooA, NMIXX Lily, Girls’ Generation Seohyun, Girls’ Generation Yoona, Mamamoo Solar, Cosmic Girls Dahyun, OH MY GIRL Mimi, LE SSERAFIM Sakura, OH MY GIRL Arin, LE SSERAFIM Kazuha, Girl’s Day Minah, LE SSERAFIM Huh Yunjin, 5ive Fifty Yewon, OH MY GIRL Hyojung, ITZY Ryujin, Kiki Ha-eum, Apink Namjoo, Cosmic Girls Yeonjung, BABYMONSTER Asa, Kep1er Kim Chaehyun, fromis_9 Park Jiwon, ILLIT Minju, Hatsune Hatsu Ian, LE SSERAFIM Hong Eunchae, BABYMONSTER Luka, Girl’s Day Yura, NMIXX Haewon, NMIXX Jiwoo, OH MY GIRL Seunghee, ITZY Chaeryeong, fromis_9 Baek Ji-heon, fromis_9 Song Ha-young, BABYMONSTER Ah-hyun, Hatsune Hatsu Jiwoo, BABYMONSTER Lami, Triple S Kim Chaeyeon, Kiss of Life Belle, Weki Meki Choi Yoojung, Mamamoo Wheein, Cat’s Eye Manong, BABYMONSTER Laura, fromis_9 Lee Na-kyung, Cosmic Girls Soobin, Hatsune Hatsu Stella, ITZY Yeji, 5ive Fifty Hana, ILLIT Yuna, Hatsune Hatsu Yuha, ITZY Lia, Triple S Kim Chaewon, Kiss of Life Julie, Ua Woo-yeon, Hatsune Hatsu Eina, Miyao Anna, Kiss of Life Haneul, ILLIT Iroha, High1 Yeol, BABYMONSTER Chikita, Kiki Kiya, Billy Tsuki, Hatsune Hatsu Carmen, Hatsune Hatsu Yeon, Hatsune Hatsu Ju-eun, Kiki Ji-yu, Triple S Kim Yu-yeon, Ellis So-hee, High1 Seo-i, Cat’s Eye Yoon Chae-ga were included.
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*This content was translated by AI.