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BRP’s fair value estimate has been trimmed from about CA$117.70 to roughly CA$97.22, a reduction of around 17% that refocuses attention on where the stock might reasonably trade today. Analysts point to Section 232 tariffs, suspended fiscal 2027 guidance, and more cautious growth assumptions as key reasons for cutting price targets and, in some cases, ratings, even as some still see long term upside potential. Read on to see how to interpret these shifting views and keep track of the evolving BRP story.
What Wall Street Has Been Saying 🐂 Bullish Takeaways
CIBC keeps an Outperformer rating while cutting its target to C$90 from C$118, signalling that the firm still sees support for BRP’s valuation even after factoring in Section 232 tariffs and the suspension of fiscal 2027 guidance.
Stifel maintains a Buy rating and characterizes the guidance suspension as likely a worst case scenario, which for investors highlights some ongoing confidence in BRP’s ability to execute beyond the current tariff overhang.
Wells Fargo initiated coverage with an Overweight rating and a C$105 target, pointing to what it calls an attractive share capture story and what it views as favorable competitive positioning.
🐻 Bearish Takeaways
National Bank, Seaport Research, TD Securities, Raymond James and Canaccord have all downgraded BRP in recent months, reflecting rising concern around tariff driven expense pressure and reduced visibility after guidance was suspended.
RBC Capital, Scotiabank and Citi have reduced their price targets, and Seaport Research explicitly cited new Section 232 tariffs, signaling that several firms now see a less generous risk reward profile until tariff costs and demand trends are clearer.
Do your thoughts align with the Bull or Bear Analysts? Perhaps you think there’s more to the story. Head to the Simply Wall St Community to discover more perspectives!
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What’s in the News
BRP issued 2027 guidance that frames total company revenues in a range of CA$8.9b to CA$9.15b and projects net income between CA$410 million and CA$480 million.
The company completed a share repurchase tranche between November 1, 2025 and December 9, 2025, buying back 485,400 shares, or 0.66% of shares, for CA$50.3 million under its existing program.
BRP declared a quarterly dividend of CA$0.25 per share, payable on April 24, 2026, with an ex dividend and record date of April 10, 2026.
Can Am expanded its community and product reach with the launch of the 3 Wheel Collective platform and the MeatEater Defender, a custom Defender HD11 MAX Lonestar aimed at hunting and outdoor use.
Story Continues