REWE Group has announced the appointment of Michael Paterno (pictured left) as the new director of DRCL (Digital, Research, Consulting, Loyalty) at REWE International.
Most recently, Paterno served as a member of the Billa Austria management board.
He assumed the new role on 1 May, and is responsible for in-house consulting and market research, international digital sales, the Billa BIPA International unit and the jö Bonus Club
This move will also streamline Billa Austria’s executive board, with Billa CEO Erich Szuchy directly overseeing marketing, strategy/CRM, media sales, advertising studio marian, and rg Verlag.
Paterno brings extensive experience from various roles within the REWE Group since 2011, including leadership positions at BIPA and Billa Austria.
David Renker
David Renker (pictured right), previously director of international digital sales, will step in as the COO of Billa Bulgaria on 1 June.
Renker joined the REWE Group in 2013 and was instrumental in developing the retailer’s delivery service in Germany before contributing to Billa Austria’s e-commerce growth.
As COO, he will be responsible for sales and logistics and central technical purchasing in Bulgaria.
His predecessor, Walter Wolf, is leaving the company by mutual agreement, the company noted.
Marcel Haraszti, member of the executive board of REWE International, commented on the appointments: “I am delighted about Michael Paterno’s move to DRCL. He possesses extensive experience and strategic vision, making him exactly the right person to drive the development of this crucial area.
“I am equally pleased that David Renker is taking on a key role in our international business. With his proven digital know-how, he will make a significant contribution to the future success of Billa Bulgaria.”