Yes. BYD sales grew by more than 150% in 2025 and are on a similar trajectory in 2026, rising 110% to the end of April and set to increase further with unprecedented orders for its EVs – especially the BYD Atto 2 and Sealion 7 – amid the global fuel crisis. Collins is aware of the danger.
“Absolutely. We’ve got to do things well, we’ve got to do things for the long term, and we’ve got to do things to build trust,” he says. “None of this is new, but it’s just making sure that we match the speed with the quality and I think that’s what will set us apart.”
Collins admits BYD’s growth will inevitably taper off beyond strong ongoing growth predicted for 2026 and 2027 but isn’t sure how things will balance out in the medium term.
“It’s a good question,” he says. “It definitely can’t last forever but I honestly don’t know. It will depend a bit on the market. I think the commitment from us to continue to grow will be really, really strong but when it tapers, where we get to and where we sustain, I’m not sure. There’s so much uncertainty – there’s probably another 15 or 20 brands coming into this market; it’s going to make it 100 brands in a 1.2-million market (annual new car sales across the industry). And then there’s just all of the other uncertainties too.”
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How well is BYD treating its customers in Australia?
BYD has identified customer experience as its most important area for improvement as it continues to grow and launch new models in Australia.
“That’s the delivery experience, right through to service,” says Collins. “It’s not rocket science. We just need to keep improving in that area. For me, it (maintaining momentum) is doing what we’ve been doing but adding on top of that a better experience.”
Key areas of focus include:
minimising vehicle delivery timesminimising service booking times (down to a week or less)vehicle service and repair first-time fix (“and fix it well”)
BYD Australia has set up a local call centre operating from its Melbourne and Sydney offices, with 18 customer service reps who have a direct line of communication with Collins and other senior managers to relay to them “what’s hot, what’s not, what are we getting, what’s not working” for both the BYD and Denza brands.
“It’s all about direct access to the business – to fix problems, do things better, do things faster,” Collins says. “I think that’s pretty unique in the Australian automotive industry. What it brings is accountability, but it also brings authenticity.”
He adds: “Ultimately, we just want to keep building the momentum, building the trust, building the respect and ultimately not just sell a car once but have people come back and buy another one and a third one and a fourth one.”
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How long do buyers have to wait for BYD cars to be delivered in Australia?
BYD says there are no issues with supply from the factory on any of its model lines, and no foreseeable issues with vehicle allocations for Australia. So waiting times, which vary according to individual orders, should be minimal.
The company has committed to delivering 30,000 vehicles in the third quarter of 2026, including a shipment of 5000 cars (mostly Atto 2 and Sealion 7 EVs) in early June, to fulfil existing customer orders and meet current demand.
“Supply is good, the capacity (at the factory) is good, the flexibility to switch between models is good,” says Collins. “So production is not a problem – if we can sell them, we’ll get the cars here and deliver them.”
More: BYD’s Denza brand in Australia: what makes it different?