The agent will also be able to act as a business partner of sorts, providing morning briefings to catch users up on chats they missed overnight and provide insights on threads. It will soon be expanded to handle more complex tasks like surfacing product insights or performing market research. This feature is being rolled out to select customers on the WhatsApp Business app, Instagram Pro, Messenger, and Meta Business Suite; other potential customers can join a waitlist.
For enterprises looking for a more hands-on approach, Meta is introducing a new Business Agent Platform. With it, enterprises can build, customize, and deploy AI agents, and set “enterprise-grade” controls, guardrails, measurements, and rules, the company said. They will also be able to connect to systems like Shopify, Zendesk, and Shopee, and give agents the ability to act autonomously.