Award-winning actress Gwyneth Paltrow is the very familiar face of a new advertising campaign for 51 Park, a luxury residential development in Herzliya.
In the video for the project, filmed in New York by Tel Aviv agency WhyWorry, Paltrow is shown waking up in a high-rise apartment, going for an early-morning run, and getting ready for the day, all while narrating the wonders of living near a park.
“There’s a reason the world’s most iconic buildings are by a park,” says Paltrow in the video, as she tells a driver to take her to “51 Park.”
“New York?” he asks.
“Herzliya,” says Paltrow with a smile, adding, “Israel.”
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The two 51-story towers are being developed by Israeli real estate group Aviv Melisron, next to the Herzliya Park, a 173-acre park established on former agricultural fields.
Paltrow, who is married to Jewish TV producer Brad Falchuk, has previously spoken publicly about her Jewish heritage and expressed support for those taken hostage on October 7, 2023, by Hamas terrorists.
Discover Israel’s most beloved poet
She died more than four decades ago, but Leah Goldberg remains a magnetic and enigmatic figure: Israel’s most beloved poet, a powerful woman who lived with her mother and never married, who reinvented herself from the ashes of World War I through her magical writing.
You can screen ‘The Five Houses of Leah Goldberg’ June 4-11. Join The Times of Israel Community today to support our work and watch this and other outstanding documentary films in our DocuNation series.
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