Fans who won the FIFA ticketing lottery months ago had the opportunity to purchase World Cup tickets primarily in one of three price categories. Ticket buyers still didn’t know exactly what section they’d be sitting in, but FIFA provided a rough idea based on color-coded seating maps — and the prices were fixed.
With Sunday’s Netherlands-Japan match at AT&T Stadium, those who want to make last-minute ticket purchases on the secondary market will encounter a different market. According to pricing data from ticketing platform StubHub, ticket sellers are asking more, sometimes much more, for tickets.
Netherlands-Japan is the first of nine matches in the coming weeks at AT&T Stadium, which is hosting more matches than any other venue in the first men’s World Cup in the United States in 32 years.