WPP, AWS team to help enterprises deploy agentic AI
Amazon Web Services (AWS) has signed a Strategic Collaboration Agreement (SCA) with WPP Enterprise Solutions, global business transformation unit of UK-based communications, advertising and technology services group WPP. The multi-year agreement will strengthen the role of WPP Enterprise Solutions as a specialist commerce and customer experience (CX) partner, helping customers deploy AWS generative and agentic AI capabilities. WPP Enterprise Solutions is an AWS Advanced Tier Services Partner.