With more than 200 brands in over 200 countries, this global beverage industry giant faced several challenges in managing and analyzing customer and sales data, which was scattered across various on-premises and cloud platforms. This disjointed environment led to frequent data migrations, which posed challenges in maintaining data integrity and quality during transfers. Traditional querying methods were slow and cumbersome, requiring specialized technical skills and often resulting in incomplete or outdated insights.
Additionally, the company relied on a few team members to understand current performance, trends, and budget status, which kept them tethered to the office instead of strategically driving revenue in the field.
The company needed a robust solution that facilitated seamless data integration across multiple sources and empowered distributors and bottlers to access and analyze data in a self-service manner. The existing systems were unable to efficiently manage the growing volume and diversity of data.