Moz published a Whiteboard Friday post by Rejoice Ojiaku introducing the PEE framework for agentic AI and AI search. The post argues that AI search engines reward clarity, freshness, and context and presents a simple content workflow where published content is fed into an AI understanding layer that produces an AI answer. The entry includes a short video and a whiteboard graphic explaining the framework and how content creators can structure new and updated content to improve citations and mentions. The piece is practical guidance for SEO and content teams adapting to AI-driven search results. (Source: Moz Whiteboard Friday, June 26, 2026.)
