At the last Tire Cologne in 2024, top 25 tyre manufacturer Guizhou Tyre announced the establishment of Advance Tyre Europe Holding B.V. as well as the introduction of key TUV SUD-accredited truck tyres. Since then, the company has begun importing tyres into Europe from its Vietnam tyre factory, announced a European car tyre market strategy scheduled for 2026 and decided to invest in a Morocco tyre production base. During the course of Tire Cologne 2026, Tyres & Accessories caught up with Advance Tyre Europe chief operation officer, Faye Wang and attended a presentation with other senior executives as well as customers representatives and found out more about the many developments that have taken place in the last 2 years.
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