The White House prompted surprise this week after sharing an “America’s Eras Tour” graphic celebrating President Donald Trump inspired by Taylor Swift’s record-breaking Eras Tour posters.
The post, shared on the White House’s Instagram account ahead of Independence Day celebrations, featured a collage of historical images surrounding Trump alongside the caption: “It’s been a long time coming”—a Swift lyric commonly associated with her Eras Tour.
The graphic also stood in contrast to Trump’s previous remarks about Swift, including his 2024 declaration: “I HATE TAYLOR SWIFT!”
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Many users responding to the White House graphic accused the administration of borrowing Swift’s branding despite Trump’s past criticism of the singer. Screenshots circulating online show comments referencing Trump’s previous statements about Swift, while others joked that the administration had entered its “Eras” era.
Other responses went further, suggesting the post was ironic given Trump’s history with the pop star, who publicly endorsed Democratic candidates in 2018, 2020 and 2024.
The relationship between the pair has not always been hostile.
Their first public interaction was 14 years ago, on August 1, 2012, when Trump thanked Swift for a photo, as he wrote on X, “@taylorswift13 Thanks for the beautiful picture— you are fantastic!”
In 2018, things turned a little hostile when Swift urged her followers to vote against Republican Marsha Blackburn—whom she’d later call “Trump in a wig” in her Miss Americana documentary. In response, Trump said, “Let’s just say I like Taylor’s music about 25 percent less now, okay?”
As the 2024 presidential election approached, Trump once again took aim at Swift.
“Joe Biden didn’t do anything for Taylor, and never will. There’s no way she could endorse Crooked Joe Biden, the worst and most corrupt President in the History of our Country, and be disloyal to the man who made her so much money. Besides that, I like her boyfriend, Travis, even though he may be a Liberal, and probably can’t stand me!” Trump said on Truth Social.
In comments published in the June 2024 book Apprentice in Wonderland: How Donald Trump and Mark Burnett Took America Through the Looking Glass, Trump described Swift as “very beautiful” and “unusually beautiful” while questioning her political views.
“I think she’s beautiful—very beautiful,” Trump said. “I think she’s liberal. She probably doesn’t like Trump.” He later added that he was surprised a country star could be politically liberal.
That same year, after Swift endorsed then-Vice President Kamala Harris following the presidential debate, Trump criticized the singer during an appearance on Fox & Friends.
“I was not a Taylor Swift fan,” Trump said, adding: “She’s a very liberal person, she seems to always endorse a Democrat, and she’ll probably pay a price for it in the marketplace.”
Days later, he escalated the feud with a short but widely reported Truth Social post.
“I HATE TAYLOR SWIFT!” Trump wrote on September 15, 2024.
The post came shortly after Swift announced she would vote for Harris and Walz, citing concerns about misinformation and AI-generated images that falsely suggested she had endorsed Trump.
More recently, Trump appeared to strike a more conciliatory tone. After Swift began dating NFL star Travis Kelce, Trump said he wished the couple well and hoped they would enjoy their lives together, despite predicting the relationship might not last.
The White House’s Swift-inspired post also came as public attention has been focused on reports surrounding Swift and Kelce’s wedding weekend at New York’s Madison Square Garden.
The White House did not comment further when approached by Newsweek.
What Taylor Swift has said about Trump
Swift has also been critical of Trump.
After years of largely avoiding partisan politics, Swift publicly endorsed Democratic candidates in Tennessee’s 2018 midterm elections before backing Joe Biden and Kamala Harris in 2020.
In the Miss Americana documentary, Swift explained her decision to become politically vocal. “Back in the [2016] presidential election, I was in such a horrendous place that I wasn’t going to pop my head out,” she said, adding: “These aren’t your dad’s celebrities and these aren’t your dad’s Republicans… I need to be on the right side of history.”
In 2020, Swift sharply criticized Trump on social media during nationwide protests following the death of George Floyd, writing that voters would remove him from office in November.
“After stoking the fires of white supremacy and racism your entire presidency, you have the nerve to feign moral superiority before threatening violence? ‘When the looting starts the shooting starts’??? We will vote you out in November,” she wrote.
When she later endorsed Harris and Walz in the 2024 election, Swift signed the announcement “Taylor Swift, Childless Cat Lady” in an apparent reference to comments previously made by then-Republican vice presidential nominee JD Vance.
Whether the White House intended the graphic as a direct nod to Swift or simply a play on the concept of different eras of American history, the Trump-Swift feud seems to remain strong, nearly two years after Trump declared he hates the singer.
Newsweek reached out to Taylor Swift’s representative via email for comment.
Contact Newsweek editors on this story: Rebecca Flood and Emma Lee-Sang.