Flooded sign in front of a duck pond after a heavy storm
Canadians now hold a record $6 trillion in life insurance coverage, spread across 23 million policyholders, according to data published in the Insurance Business of Canada. That number looks reassuring until it’s measured against what households actually need to replace lost income and pay off debt.
A new study from Toronto-based MyChoice, drawing on Statistics Canada, CMHC and CLHIA data, finds the average Canadian household should carry roughly $595,000 in insurance coverage but holds only about $509,000 — a gap of 14.5% (1).
The shortfall is widest in Ontario, where households need close to $794,000 but hold an estimated $552,000, a gap of more than 30%.
The problem isn’t that Canadians are buying less insurance. It’s that coverage bought years ago hasn’t kept pace with bigger mortgages, higher salaries and larger financial obligations. With more than 1.2 million mortgages set to renew this year (2), that mismatch is becoming harder to ignore.
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While total life insurance coverage keeps climbing, nationally, year-over-year, the shortfall exists because the average policy held by Canadians reflects a decision made at a single point in time.
“Nationally, the total amount of life insurance coverage has increased, but much of that coverage was locked in years ago,” said Vitalii Starov, vice-president of product growth at MyChoice. Since then, mortgage balances have grown, consumer debt has risen, and incomes have increased — all of which change how much protection a household actually needs. Based on the analysis from MyChoice, mortgage debt now makes up roughly three-quarters of total household debt in Canada. A policy that once covered a mortgage balance in full may now leave a much larger gap exposed. That gap tends to stay invisible until it’s tested — most households only discover a shortfall after a death, a disability or a mortgage renewal forces the numbers into view.
Traditional insurance options aren’t your only choice. Evaluating how different plans stack up can help ensure your family has the right level of protection. Online providers can help. For instance you can get a PolicyMe term life insurance policy with coverage up to $5 million with premiums starting at just $21 per month — making it easier for you to secure your family’s financial future. Just answer four questions, and PolicyMe will provide you with an instant, no-obligation quote valid up to 90 days. Most policies are approved without any medical tests, and you can opt for term lengths ranging from 10 to 30 years. Get a free, no-obligation quote today with PolicyMe.
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