Anishka Jelicich has commenced as chief executive officer of New Zealand Winegrowers (NZW), bringing more than two decades of international experience across New Zealand, the United Kingdom and Europe.

NZW chair Fabian Yukich welcomed Jelicich to the organisation, highlighting her knowledge of the industry and international experience.

“We are very pleased to have Anishka join us as CEO. She brings a deep understanding of the New Zealand wine industry, combined with extensive global experience and strong leadership capability,” said Yukich.

“Her strategic perspective and ability to build alignment across stakeholders will be invaluable as we navigate both the opportunities and challenges ahead for our sector.”

Jelicich joins the organisation as the New Zealand wine industry continues to respond to global and domestic challenges while maintaining demand for premium wines in export markets.

Reflecting on her appointment, Jelicich said her international career has strengthened her appreciation of the New Zealand wine sector.

“Having spent much of my career working internationally in the global wine and drinks sector, I’ve had the privilege of seeing New Zealand wine through the eyes of the world,” she said.

“Time and again I’ve seen the extraordinary respect our wines, our people and our industry command globally.

“Today, New Zealand wine is the country’s eighth largest export, generating approximately NZ$2.1 billion annually, with our distinctive, refreshing and sustainable wines enjoyed by consumers in more than 100 markets around the world.

“My first priority is therefore to listen, learn and spend time with people across the industry, understanding what matters most before we write the next chapter together.”