사진 확대 BTS. Photo | Star Today DB
The group BTS ranked first in boy group brand reputation.
On the 8th, the Korea Corporate Reputation Research Institute announced the results of its August 2026 big data analysis of boy group brand reputation.
The institute analyzed 49,563,643 pieces of boy group brand big data measured from July 8, 2026, to August 8, 2026, and assessed the participation, media, communication, and community indices for boy group brands through consumer behavior analysis.
The analysis showed that the top 30 boy group brand reputation rankings for August were BTS, ATEEZ, CORTIS, SEVENTEEN, 2PM, BigBang, Stray Kids, EXO, TWS, ENHYPEN, SHINee, NCT, Infinite, BOYNEXTDOOR, TVXQ, Super Junior, BtoB, Wanna One, MONSTA X, B1A4, Zerobaseone, VIXX, RIIZE, Alpha Drive One, Tomorrow X Together, Idit, Highlight, Xlov, Block B, and KickFlip.
BTS, which took first place in the boy group brand reputation rankings, was analyzed with a brand reputation index of 10,830,235. Compared with July’s index of 8,586,669, it rose 26.13%.
Director Koo Chang-hwan said, “For BTS, which ranked No. 1 in the August 2026 big data analysis of boy group brand reputation, link analysis showed high scores for ‘captivate,’ ‘perform,’ and ‘collaborate.’ Keyword analysis highlighted ‘Arirang,’ ‘ARMY,’ and ‘The City New York.’ Sentiment analysis showed a positive ratio of 93.61%. A detailed look at BTS’s brand reputation shows brand consumption up 49.30%, brand issues down 23.72%, brand communication up 52.32%, and brand expansion up 29.37%.”
BTS will take the stage at Baltimore’s M&T Bank Stadium on the 10th and 11th. It is the first time a Korean artist has held a solo concert at the venue.
[Kim So-yeon, Star Today reporter]
This article has been translated by GripLabs Mingo AI.