Mornings don’t always go according to plan, the day can feel like it’s already getting away from you before it’s even started. But, all it takes is the right attitude to turn things around.
In this new campaign, Arla Finland embraces the wonderfully imperfect reality of mornings, showing how even the most chaotic starts can take a turn for the better. Created by Accenture Song, the campaign brings a playful, warm and relatable perspective to those everyday moments we all know too well.
Directed by Ragnar Jansson through Helsinki-based production company Lungi, the film captures the energy, humour and small human moments that make a morning feel real. Adding to the film’s warmth is the 1970s classic “Ihana Aamu” (“Wonderful Morning”), performed by Finnish artist Johnny.
Credits:
Client – Arla Finland
Marketing Director – Anne Terimo
Head of Arla Brand & Sustainability – Linda Lukkarinen
Strategic Brand Manager – Betina Karvinen
Strategic Brand Manager – Aleksander Panfilo
Strategic Brand Manager – Laura Kandell
Digital Media Specialist – Sara Virmanen
Media Manager – Mervi Litmanen
Agency – Accenture Song
Creative Producer – Nikolina Kivi
Senior Creative – Adele Enersen
Creative – Helinä Willing
Creative – Eetu Hakkila
Client services director – Dennis Bade
Strategy Director – Antti Routto
Production company – Lungi Hki
Producer – Mikko Rosvall
Director – Ragnar Jansson
DOP – Johan Wasicki
Editor – Dan Safta, The Post Office Buc
Grade – Juhani Vuorisalo, Grade 1 Hki
Sound – Aksu Soini, El Camino Hki
On line – Mikko Kekkonen
Music – Johnny “Ihana Aamu”