✅ It is TRUE: Bayern Munich are urging their domestic rivals to help them in their mission to promote the Bundesliga overseas. FC Bayern are acutely aware of how often Premier League clubs are travelling to Asia and the United States, making money for the league – which explains, in part, why the Premier League can rely on huge broadcast revenue. By comparison, the Bundesliga’s TV revenue is paltry. And you can see why when only Bayern and Borussia Dortmund travelled abroad for their pre-season tours. Jan-Christian Dreesen and Bayern’s marketing director, Rouven Kasper, have been fighting to change this. But in the end, it always depends on which clubs are travelling; if it’s the “wrong club”, which isn’t so famous, then this will take money from the league’s central pot, which Bayern also draw from. So, it’s always a question of earning money.
To be honest, Bayern didn’t earn so much money from their Asia trip. You have the associated costs, the stadium isn’t always full, and you don’t have massive TV revenue. It’s just to make the Bundesliga more commercially appealing, but this is important to ensure that German football continues to attract new fans from additional territories.