The crisis engulfing the Sydney Swans has deepened with one of the women involved saying she now fears for her safety as police continue investigating allegations stemming from an incident at a Melbourne hotel.

Victorian sex crime detectives travelled to Sydney on Thursday to interview Swans players Isaac Heeney, Chad Warner, Nick Blakey, Riley Bice and James Jordon as part of the investigation. The players are assisting police with inquiries and no charges have been laid.

Investigators are understood to be examining claims that as many as nine different men were present in the hotel room at various points during the booking. The Swans have maintained that only five of those men were current AFL-listed players.

The woman who made the booking said she and the exotic dancer at the centre of the allegations have since been identified online, leaving both women deeply concerned about their safety.

“I’m so scared,” the woman said, describing the situation as extremely dangerous for their safety.

The players are also alleged to have introduced themselves as carpenters when asked about their occupations.

Sydney suspended all five players for the remainder of the season after determining they had breached club standards. The club’s action is separate from the ongoing police investigation.

The fallout has already extended beyond football. Heeney has lost or had several commercial partnerships suspended, while Nike has suspended sponsorship arrangements involving Heeney and Warner. The pair have also been stood down as Telstra ambassadors.

Publisher Allen & Unwin has paused promotion of Heeney’s existing children’s books and suspended plans for a third publication while the investigation continues.

The growing controversy has also raised serious questions about the culture that has long been central to Sydney’s identity.

Former co-captain Kieren Jack described the club’s famous “Bloods culture” as feeling “broken”, saying respect for women and for the wider community had to remain fundamental to the organisation.

Former coach John Longmire, now the club’s executive director of club performance, said the situation had caused “deep sadness” throughout the organisation and acknowledged that rebuilding trust would take time.

For the Swans, the immediate football challenge is equally significant. With five senior players unavailable, the club has been forced to draw heavily on its VFL squad ahead of Sunday’s clash with North Melbourne at the SCG.

James Rowbottom, Angus Sheldrick, Corey Warner, Harry Cunningham, Caiden Cleary, Patrick Snell, Tom Hanily and Malcolm Rosas have been added to the extended squad as Sydney reshapes its side.

Despite the turmoil, the Swans remain second on the ladder and are guaranteed to host two finals. But their premiership ambitions have been pushed firmly into the background by a crisis that now extends far beyond the football field.

Chief executive Matthew Pavlich and chairman Andrew Pridham have apologised to the Swans community for the distress caused, while urging supporters to continue backing the club.

Coach Dean Cox and captain Callum Mills are expected to address the media on Friday, with the club facing difficult questions about the allegations, its culture and how it intends to move forward.

For Sydney, Sunday’s match is no longer simply another step towards September. It will be the club’s first major test of how it responds when the football itself has become secondary to a much deeper crisis.