By signing on, Bluestone commits to promoting fair and responsible lending practices, communicating clearly with customers, supporting borrowers experiencing vulnerability or financial hardship, providing accessible dispute resolution, and maintaining strong governance standards.

Mark Jones (pictured), chief executive of Bluestone Home Loans, said the move reflects the lender’s focus on continually improving the customer experience.

“We help borrowers with complex or unique financial situations access the market with confidence, and believe every Australian deserves access to fair and transparent home lending solutions. Becoming a member of the AFIA Finance Industry Code of Practice reflects our customer-first approach and our focus on maintaining high standards of conduct across our business.”

He added that the framework will help lift confidence across the non-bank sector more broadly.

“The Code provides an important framework for ensuring customers are treated fairly and consistently throughout their lending journey. We are proud to join fellow industry participants in upholding these principles and helping to build greater trust and confidence in the non-bank lending sector.”