Allwyn Hellas Becomes Official EuroLeague and EuroCup Partner in Greece Through 2028

EuroLeague Basketball has forged a new sports business pact with the Greece-based gaming entity, Allwyn Hellas, making it the official partner of the EuroLeague and BKT EuroCup in Greece for the next three seasons. Through this agreement, Allwyn will get significant brand presence both on and off the turf during the competitions, which include EuroLeague and EuroCup encounters, which are scheduled to be played in Greece.

Additionally, to give fans new and creative ways to interact with the tournaments, both bodies will create a number of activations centred around the digital ecosystem and the fan experience. The collaboration’s main focus will be to bring a one-of-a-kind match experience for the supporters who will be watching the game. The agreement is the beginning of an exclusive and long-lasting partnership in the pivotal market of EuroLeague Basketball and represents the long-term strategy for both organisations.

Officials’ remarks on this new arrangement

Commenting on this partnership, Gawain Davies, Euroleague Basketball Chief Commercial Officer, said, “Greece is a key market for Euroleague Basketball, with a passionate basketball community and some of the most engaged fans in European sport. We are delighted to welcome Allwyn as an Official Partner of both the EuroLeague and the EuroCup and to begin a long-term collaboration built around our shared ambition to create meaningful experiences for fans. Together, we will explore new ways to connect fans with our competitions, both in the arena and through our digital ecosystem, while delivering innovative activations and memorable basketball experiences throughout the season.”

Odysseas Christoforou, Deputy CEO of Allwyn Hellas, said, “At Allwyn Hellas, we are delighted to join forces with Euroleague Basketball as its Official Partner for the next three years. This partnership goes far beyond brand visibility and promotion. Together with Euroleague Basketball, we will stand even closer to the fans. We will offer experiences that money cannot buy, engage with them throughout the season, and create surprises that make every game count even more.”

Lukas Antos, Chief Customer Officer of Allwyn Hellas, stated, “Our philosophy around sports sponsorships goes far beyond placing a logo on a jersey or around the perimeter of the playing field. Our goal is to make the relationship between fans, competitions, and teams even more exciting, interactive, and meaningful before, during, and after every game.”

Allwyn Hellas strives to give its customers a unique and innovative entertainment experience, both online and via its wide network of stores with more than 3,000 across Greece. Having a longstanding tradition in sport, the deal with EuroLeague Basketball will afford Allwyn Hellas another opportunity to engage with audiences in Greece, further enhanced by the reach and popularity of the EuroLeague and EuroCup.