MUMBAI: As AI changes how consumers discover information and evaluate brands, marketers are beginning to look beyond traditional search and social platforms. Against this backdrop, ReBid has added ChatGPT Ads activation and analytics to its Agentic AI-powered marketing platform.
The company said the new capability will allow brands to activate and manage ChatGPT advertising campaigns, track performance and generate insights through the same ecosystem used for other digital channels, including Google, Meta, LinkedIn, X, Snapchat and DV360.
Built around ReBid’s “Platform + People + Agentic AI” approach, the offering is designed to help marketers explore advertising within AI-powered consumer experiences while bringing campaign data and cross-channel performance signals into a single platform.
“AI is fundamentally changing how consumers discover information, evaluate brands and make decisions. Advertising within AI-powered environments will become an important part of the marketing mix,” said ReBid founder and CEO Rajiv Dingra.
He added that integrating ChatGPT Ads into ReBid would allow brands to participate in the emerging ecosystem while maintaining transparency, measurement and optimisation across their digital advertising activities.
The new capability enables brands to:
Activate campaigns on ChatGPT through ReBid’s unified advertising ecosystem.
Track ChatGPT campaign performance alongside other digital media channels.
Combine ChatGPT advertising data with broader media and customer data for a consolidated view of performance.
Identify trends and optimisation opportunities using Agentic AI-powered intelligence.
Compare channel performance and assess the role of AI-led advertising within the wider media mix.
Connect campaign activation, analytics and optimisation to speed up decision-making.
ReBid said its platform is designed around a continuous “Plan → Activate → Analyse → Optimise” cycle, bringing media execution and intelligence together rather than managing each channel separately.
The approach is intended to help brands understand not only how individual campaigns are performing, but also how emerging environments such as ChatGPT contribute to broader marketing and business outcomes.
“The next evolution of digital marketing will not be limited to search engines, social platforms or traditional media environments,” Dingra said. “As AI becomes a new interface between consumers and brands, marketers need the ability to activate and measure these new environments with the same rigour as every other channel.”
He added that ReBid is focused on building a connective layer between emerging media, data, intelligence and human expertise.
With the addition of ChatGPT Ads, ReBid said it is expanding its Agentic AI-powered growth ecosystem across data, media, analytics, automation and human expertise as brands navigate an increasingly AI-led digital advertising landscape.