UK’s beer and cider map: Which brands stand out where?

Thatchers is the second cider brand to feature in the top 10, ranking sixth at 16%. Corona (15%), Stella Artois (15%), Heineken (13%) and Rekorderlig (12%) complete the national ranking.

Regional standouts: Which beer and cider brands over-index across the UK?

While the national ranking shows which beer and cider brands have the highest Consideration overall, the regional data identifies the brand in each region whose Consideration over-indexes most compared with the UK average.

Kopparberg is the top over-indexing brand in the North East, while Estrella Damm holds that position in the North West and Cruzcampo in Yorkshire and the Humber.

In the Midlands, Old Mout over-indexes most in the East Midlands and Carling in the West Midlands. Aspall stands out in the East of England, while Camden Town Brewery is the top over-indexing brand in the South East and Heineken in London.