Dallas, a neighbourhood-focused eatery that first launched in Lisbon in 2019, has set up shop in Shoreditch in a converted pub.
The brand is known for its simple, no-frills approach and its “quietly deliberate” philosophy.
Pierre d’Andrimont, founder of Dallas, said: “Dallas started in Lisbon with a small idea and a lot of care, and the response has been incredible. Shoreditch felt like the right place to introduce Dallas to the UK.”
The restaurant seats 48 and aims to blend into its surroundings rather than stand out.
Dallas seeks out unassuming, overlooked spaces and gives them new life while keeping their original character intact.
Dallas Shoreditch preserves the pub’s exterior and architectural features, aiming to feel more like a continuation of the neighbourhood than a newcomer.
Interiors are finished in mustard and orange hues, cherry-toned wood panelling, and work by photographers William Eggleston, Devlin Claro and Martin Parr.
A mix of mosaic flooring, Formica tabletops, vintage lighting and Portuguese tiles gives the space a nostalgic, mid-century café atmosphere with a nod to its Portuguese roots.
The menu is intentionally simple. Dallas takes an “anti-trend” approach, steering clear of towering burgers and endless combinations.
Beef is sourced from Aubrey Allen, a Royal Warrant holder, and each 165g patty is made from a secret blend of three cuts. Non-meat eaters can opt for a vegan patty.
Mr d’Andrimont was inspired to launch Dallas after a trip to New York and has since opened five locations across Portugal. This Shoreditch branch is the first outside the country.
Mr d’Andrimont added: “Dallas Shoreditch is not here to reinvent the burger. It is here to be a good neighbourhood burger joint.”