One of the most effective ads for road safety i have seen, by NZ govt.

5 comments
  1. Mate these types of ads have been going on for decades, don’t think they have made a difference. So many idiots in NZ (my home country) that they don’t care about these ads.

    Off topic but I always find it amusing when people go on about how NZ must be some sort of paradise, yet it has the highest youth suicide rate in the developed world (everyone knows someone that has commited suicide, I know 3 people), the highest P (meth) use in the world and child abuse and domestic violence are rampant. There is a real dark underbelly beneath those snow capped mountains, the country is an illusion.

  2. Ireland had a huge number of teenage deaths on roads about 15 years ago. It was literally every weekend that someone 17-19 was killed. In one collision, there were 8 teens in a car, who crashed head on into another car. 7 teens and the other driver died. It was horrific.

    Ireland has had a lot of similar ads aimed at drink driving and speeding and texting while driving and I can honestly say with the ads being so graphic and some good governance around drink driving and policing areas and weekends that had more occurrences of incidents, that it had made an enormous difference.

    I think one of the most lasting effects from it is the attitude of repulsion when you hear someone who was drink driving or planning to. It seems in Malta that attitude is not present widely yet and it’s far too common to see people emerge from clubs and pubs and get straight into their vehicles to drive home/onward. And their friends are OK with it also.

    I read 50% of all police stoppages last year were over the limit here. 50%! An astounding figure.

    In Malta we need much heavier policing, road checks, breathalysers, ads on social media and TV (I don’t watch TV here though so can’t say for sure).

    It is possible to make a huge difference but for whatever reason it isn’t being done currently, unfortunately.

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