The Culture Ministry has been asked to develop business opportunities from Thailand’s cultural assets and creative industries, including performances, Muay Thai and the talents of Thai artists, while raising their international profile.
The Tourism and Sports Ministry’s contribution centres on tourism, linking Thai identity and activities with tourism promotion. Its remit includes opportunities in meetings, incentives, conventions and exhibitions, collectively known as MICE, to encourage spending and increase revenue for related businesses in Thailand.
Suphajee calls for continued cooperation and results monitoring
Suphajee wants cooperation among the three ministries to continue beyond the IMF–World Bank meetings, linking product and service development with the commercial value of cultural assets and wider trade and tourism channels.
Suphajee has also called for tangible results to be monitored, with the aim of ensuring that opportunities from the international gathering generate income for businesses and communities and strengthen Thailand’s competitiveness over the longer term.
The Commerce Ministry’s announcement did not specify a budget, implementation deadlines or numerical revenue targets.