Located just minutes from central Reykjavík, Sky Lagoon continues to elevate traditional geothermal bathing through its signature Skjól seven-step ritual. The Skjól ritual guides guests through hot and cold elements, panoramic Atlantic views, mists, salt scrubs, and local crowberry elixir. The new Sky Lagoon for Two bundle combines lagoon access, the Skjól ritual, and curated Icelandic tasting platters including seasonal and breakfast options with drinks, and this package is now available to travel partners via Bókun.io. New research by Datera for Markaðsstofa höfuðborgarsvæðisins and Visit Reykjavík shows that Sky Lagoon is among the three most searched-for attractions in the capital area internationally.

North Iceland’s premier geothermal destination has officially launched its transformed facility and new identity, Earth Lagoon Mývatn (formerly Myvatn Nature Baths). Its eco-architecture reuses excavated materials and integrates natural lava walls, fissure passages, and geothermal steam caves into the structure. The expansion introduces expanded lagoon sections, a swim-up bar, panoramic hot pools, on-site massage treatments, and three new entry tiers consisting of Earth Essential, Signature, and Exclusive.

Celebrating 90 years of operation in 2026, Iceland Travel has launched new trade-bookable wellness products catering to high demand for nature-led itineraries. The Wellness Seeker Activity Bundle offers a modular multi-spa package pairing Hvammsvík Geothermal Hot Springs and Sky Lagoon with either Laugarás Lagoon, Secret Lagoon, or Fontana Geothermal Baths. Additionally, the Iceland Nature & Wellness Short Break is a four-day, three-night guided trip combining the Blue Lagoon, Sky Lagoon, the Golden Circle, and a Sólheimasandur glacier hike operating through April 30, 2027. These offerings are bookable with full partner pricing at Iceland Travel Bundles.

Icelandia, parent group to Reykjavík Excursions, DIVE.IS, and Icelandic Mountain Guides, has launched Reykjaböð Hot Springs near Hveragerði, just 35 minutes from Reykjavík. Opened in Summer 2026, the facility features a 900-square-meter pool maintained at 38 to 40°C, a cold plunge, Kneipp pool, event saunas, and a swim-up bar, with direct bookings available via Icelandia.

Hvammsvík Hot Springs has expanded its accommodation and event facilities, now offering 12 guest houses, including eight new Artist Lodges. A new temple provides a setting for private events, ceremonies and corporate gatherings, while new sauna and cold-plunge facilities add to the wellness offering.

Iceland was ranked 1st in the 2026 Global Peace Index, published by the Institute for Economics & Peace, holding the title of the world’s most peaceful country for the 19th consecutive year.