When one of the world’s biggest chicken brands ties its menu to the most anticipated movie of the decade, it isn’t just a promotion—it’s a case study in how quick-service restaurants weaponize pop culture. KFC just announced its boldest collaboration yet: a first-ever global venture with Marvel Studios’ “Avengers: Doomsday,” built around the Marvel Cinematic Universe’s newest villain, Doctor Doom.

The scale is the headline. This is KFC’s largest global collaboration ever, rolling out a “Doomified” menu across 100-plus countries. The film hits cinemas worldwide 18 December, and KFC’s limited-time menu goes live beginning 9 November in select markets, running through January 2027.

What’s on the “Doomified” Menu

KFC built the lineup around three signature flavor weapons: Doom Cola sauce (a sweet, sticky caramelized cola glaze with light smoky BBQ notes), Smoky Green Mayo, and Doom Dust, a vibrant green seasoning with smoky charred lime and chili. Guests can pair these with existing KFC items to remix the core menu—a smart move that extends the campaign without rebuilding operations.

The full “Doomified” menu (available in select markets) includes:

Doom Burger: Original Recipe (or Spicy/Zinger or Extra Crispy) with lettuce, sliced pickles, cheese, Doom Cola sauce and Smoky Green Mayo on a black sesame bun
Doom Dripped Wings: Hot wings drip’d (or dunked) in Doom Cola sauce
Doom Bucket: KFC’s iconic chicken served with Doctor Doom-inspired LTO dipping sauces and Doom Dust
Doom Loaded Fries: Signature seasoned fries covered in Smoky Green Mayo and Doom Cola sauce, with or without Popcorn chicken
Doom Dust: A vibrant green seasoning with smoky charred lime and chili, designed to be dusted over anything and everything
Doom Shake: Vanilla milkshake with chocolate and peppermint sauce (or Green Apple sauce), topped with chocolate cookie crumb
Doom Supreme Fizz: A layered drink combining sparkling lemonade and green apple syrup (or kiwi), finished with boba pearls—for that distinctly Doom green-and-black look
Masked Mozza Melts: 3x crispy mozzarella sticks served with Smoky Green Mayo or Doom Cola sauce and Doom Dust

Beyond food, the campaign layers in limited-edition packaging (a dark, iron-riveted design featuring Doctor Doom’s mask), in-store activations, and a collectible play.

The Collectible Hook: Colonel Sanders in Cosplay

Here’s where the loyalty mechanics get interesting. In select markets, guests can score an exclusive Colonel Sanders Cosplay Collection figurine with any Doom menu purchase, while supplies last. Five looks are available to collect, each reimagining the Colonel as a favorite “Avengers: Doomsday” character.

Collectible figurines are available in designated regions only. The strategy is textbook repeat-visit engineering: five figures means multiple trips, and each is designed to fuel social sharing throughout the campaign window.

Why KFC Went All-In on Doctor Doom

“This is KFC’s most expansive joint venture to date, and we can’t wait to welcome guests into our extension of the MCU,” said Scott Mezvinsky, Global CEO, KFC. “We’re not just teaming up with the most anticipated movie of the decade. We’re leaning into its biggest, baddest character, and delivering a menu worthy of the moment. This isn’t just about chicken – it’s about putting KFC at the heart of a global cultural phenomenon in the most epic way we could.”

On the Disney side, the appeal is reach and anticipation.

“‘Avengers: Doomsday’ brings together some of the most iconic characters in our storytelling history, and we’re always looking for creative ways to extend that excitement beyond the screen,” said Holly Frank, VP, Global Marketing Partnerships & Promotions at Disney. “We’re thrilled to be working with KFC on a fun, imaginative campaign that taps into the anticipation of Doctor Doom’s arrival, giving fans a unique way to connect with the film ahead of its release in cinemas.”

The creative leans into the joke. A global campaign video, running in 15- and 30-second formats, imagines Doctor Doom surveying New York City after an epic battle with the Avengers—every restaurant reduced to rubble, except one KFC, standing completely untouched. The price of survival? Create a menu worthy of his name.

Why It Matters

For QSR and foodservice operators, this is a masterclass in squeezing maximum value from an entertainment tie-in without blowing up back-of-house complexity. Note the structure: KFC built three proprietary sauces and seasonings, then applied them across burgers, wings, buckets, fries, melts, shakes and drinks. That’s menu engineering, not menu overhaul—existing SKUs reskinned into a limited-time event.

Three practical takeaways for operators and buyers:

Collaborations drive traffic and ticket. Co-branded LTOs tied to a cultural moment create urgency, social buzz, and a reason to visit now—exactly the kind of built-in demand spike independents and chains alike should be planning menus around.
Collectibles are the loyalty engine. Five figurines “while supplies last” is designed to drive repeat visits and user-generated content. Even smaller operators can borrow the principle: scarcity plus a reason to come back twice.
Global doesn’t mean universal. KFC is explicit that select market offerings may vary, and the menu will not be available in the United States, India or China. For procurement and marketing teams, that’s a reminder that regional rollout, supply, and licensing realities still shape what actually hits the counter.

The bigger signal: as entertainment and food continue to fuse, the brands that win are the ones treating a movie release as a menu opportunity. Spirits and snack brands are already riding the same Marvel wave—see how Orphan Barrel built a 20-year whiskey for the “Avengers: Doomsday” moment. It all fits the broader playbook shaping the category, which we unpack in our 2027 menu innovation trends.

The Bottom Line

KFC’s Doctor Doom menu is bold, scalable, and built for shareability—a blueprint for turning fandom into foot traffic. Whether you run a national chain or a single location, the lesson stands: the next big menu idea might start with the next big cultural moment.

Would you “Doomify” your menu for a blockbuster tie-in? Drop your take in the comments and tell us which limited-time collaboration has actually moved the needle in your operation.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine’s “Top 40 Under 40” for founding American Wholesale Floral. Politz is also the founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.