Finnish youths are mourning the loss of the original ES energy drink. The old recipe had existed for longer than many of it’s consumers, but was recently changed to include artificial sweeteners to replace some of the sugar. This has left a bad taste in many mouths both literally and figuratively.

4 comments
  1. Euro Shopper’s energy drink is the most iconic energy drink in Finland, influencing meme and youth culture for over a decade. Many people are critical of this change because they feel it’s an attack on their nostalgia, or simply because the new recipe has an awful aftertaste.

  2. Oh the days of elementary school when you had a couple of coins and went to the tiniest store to buy ES to drink in secret from your parents before going home. The original gateway drug according to all teachers.

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