Disbelief as cost of Lurpak hits £9.35 in one supermarket

27 comments
  1. Even as a big tub, that’s a fucking ripoff. But this is to be expected where food will cost more and more to the point where you may as well just starve to death.

  2. Pretty much the reason I’ve stopped buying it now.

    For those looking to alternatives, Lidl sell danpak which is pretty similar in taste and a lot cheaper. For now anyway.

  3. I’m not sure Lurpak is the benchmark of starving to death.

    You can get 6kg of pasta from Sainsburys for the same price..

  4. For a while lurpak has been well over £2, sainsburys is about £1.70. Pretty sure lurpaks sat at £2.50 or more for a while so why is £9.35 for 1kg so shocking?

  5. £9.35 for a whole kilo?

    That is 93p pr 100g, or about £2.3 pr a standard size Lurpak. That does not sound too outrageous? Am I missing something? Also you can buy it even cheaper online.

    Also, who is buying a 1kg tub of spreadable butter?

  6. Just in case you are wondering

    The official CPI is **9%**

    The official food inflation component of this “basket of goods” has inflated by **24%**

    Assume heavy massaging of both figures in several ways.

    Link in case you are wondering – [https://www.ons.gov.uk/economy/inflationandpriceindices/articles/ukconsumerpriceinflationbasketofgoodsandservices/2022](https://www.ons.gov.uk/economy/inflationandpriceindices/articles/ukconsumerpriceinflationbasketofgoodsandservices/2022)

    ​

    Edit for clarity

  7. Lurpak is produced by arla foods.

    A farmer owned cooperative.

    They exist to get the most money for their farmers

    So you’re making farming families a living by buying jt.

    Rather than making another CEO richer to buy a 4th home

    Arla foods makes 3% margin. Which they invest back into the farms

    It’s the supermarkets that are making a HUGE MARK UP on these products.

    Why? So you buy their own label / other brands which they haven’t taken a price increase on (yet).

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