Found some SBB ads on the nozzles at the petrol station near me. The ad says time to switch to public transportation and get a saver ticket. Good placement for such an ad since the petrol prize recently surged.
That’s a great ad, last time I filled up I kissed my GA afterwards
Clever
And yet every time I use ÖV it takes longer and costs more? Train ZH-BE and back costs more than 50 CHF with Halbtax. Distance is 240km round-trip by car. My car does 5.4L / 100km, so consumes 12.96L for this trip. At current prices (2.30 CHF / L) the trip costs me 30 CHF in fuel when done by car.
As soon as you travel with a group, this price discrepancy is multiplied. Group of 5 to Bern by train? 250 CHF. By car 30 CHF. And don’t get me started about the prices of travel when my family (without halbtax) visit from overseas.
Don’t get me wrong, I often use ÖV or ride a bike, since there are many good reasons to not use a car. But SBB pricing is definitely not one of them.
Edit: —-
To people commenting that “it’s only cheaper to use a car if you already have a car”—I assume that most people using fuel pumps already have a car…
I use a car for work, so I have a car, hence my comparison is easy. For those criticising my choice of the ZH-BE route to show that a car is cheaper, I often travel in groups for sport or hikes, I visit Bern with my sports team ~8 times a year, each time driving 5 people including myself and rather than paying 250CHF in tickets each time, we pay 30CHF in fuel and 16CHF in parking for the entire day. Travelling this route as a group 8x per year saving 200 CHF each time, the 1600 CHF saved easily covers on-road costs of owning a car.
Taking another example, last weekend I did a hike in rural SG which was 2h15 from Zürich by ÖV with 4 changes and with one-way tickets costing 24 CHF. By car it was 70km and 1hr15, costing 3.78L fuel = 9 CHF one way. Travelling in a group of 4 to the hike, it cost 18 CHF rather than 192 CHF.
*Sparticket valid between Grenchen and Olten from 23-24pm on a tuesday night.
No such ads in EV charging stations. Yet.
If only they’d also know where the button for the ac is. No thanks
The ads were form April, but it seems many fuel station operators didn’t get, that they should remove the ads after the month SBB paid for.
10 comments
Found some SBB ads on the nozzles at the petrol station near me. The ad says time to switch to public transportation and get a saver ticket. Good placement for such an ad since the petrol prize recently surged.
That’s a great ad, last time I filled up I kissed my GA afterwards
Clever
And yet every time I use ÖV it takes longer and costs more? Train ZH-BE and back costs more than 50 CHF with Halbtax. Distance is 240km round-trip by car. My car does 5.4L / 100km, so consumes 12.96L for this trip. At current prices (2.30 CHF / L) the trip costs me 30 CHF in fuel when done by car.
As soon as you travel with a group, this price discrepancy is multiplied. Group of 5 to Bern by train? 250 CHF. By car 30 CHF. And don’t get me started about the prices of travel when my family (without halbtax) visit from overseas.
Don’t get me wrong, I often use ÖV or ride a bike, since there are many good reasons to not use a car. But SBB pricing is definitely not one of them.
Edit: —-
To people commenting that “it’s only cheaper to use a car if you already have a car”—I assume that most people using fuel pumps already have a car…
I use a car for work, so I have a car, hence my comparison is easy. For those criticising my choice of the ZH-BE route to show that a car is cheaper, I often travel in groups for sport or hikes, I visit Bern with my sports team ~8 times a year, each time driving 5 people including myself and rather than paying 250CHF in tickets each time, we pay 30CHF in fuel and 16CHF in parking for the entire day. Travelling this route as a group 8x per year saving 200 CHF each time, the 1600 CHF saved easily covers on-road costs of owning a car.
Taking another example, last weekend I did a hike in rural SG which was 2h15 from Zürich by ÖV with 4 changes and with one-way tickets costing 24 CHF. By car it was 70km and 1hr15, costing 3.78L fuel = 9 CHF one way. Travelling in a group of 4 to the hike, it cost 18 CHF rather than 192 CHF.
*Sparticket valid between Grenchen and Olten from 23-24pm on a tuesday night.
No such ads in EV charging stations. Yet.
If only they’d also know where the button for the ac is. No thanks
The ads were form April, but it seems many fuel station operators didn’t get, that they should remove the ads after the month SBB paid for.
https://www.nau.ch/news/schweiz/sbb-wirbt-kunden-an-tankstellen-ab-gratis-66229313
🎯
From a marketing point of view, that is a great add