thoughts on this campaign?

46 comments
  1. I just feel like they’re trotting out a caricature that you might find in an anti-Home Rule pamphlet from 1911 in order to “prove” to tourists that were good, don’t worry we’re not alcoholics that love spuds anymore! Honestly feel as though it’d be more effective to show tourists who we ARE and offering a different interpretation in the ad rather than showing what we’re not. After all, when you trot out those old stereotypes, even though they might say they’re not reflective of us, what other impression of irish people does this ad campaign leave people with? Just my thoughts on it

  2. This is so inaccurate it’s infuriating.

    The beard is far too well kept, and he doesn’t even have a fade, much less a perm. What a joke.

  3. What is the true character of the Irish?

    I like how on the website it says “We’ve uncovered predictive search data”, as if it was a covert intelligence gathering operation and not just typing sentences into Google search.

  4. Unfortunately a lot of people look on us in a positive light, but not as competent or educated. The idea of an Irish scientist or doctor or accountant is quite outlandish to some if not many. From my time living in Germany, Germans think of nice Irish barman or funny old-worldy sheep farmer who lives in a cottage, but the idea of an Irish person who is an educated professional takes some getting used to for them.

    Even saying that Ireland is a modern European state with modern Western European standards of living is something that some people have to be persuaded of.

  5. Well… I do love spuds, and I do hold grudges. Not so much on the fighting and drinking (unless verbal/online fighting, arguing and quarrelling counts, in which case oh yeah).

  6. Whoever does Epic’s advertising needs to be fired. First we had a radio ad where the voice of the Mona Lisa (an Italian Lady) spoke with a phoney heavy French accent. So historically inaccurate. Now this stereotype before anyone even bothers with the small print. Terrible concepts.

  7. Seems a bit ridiculous IMO.

    Like putting a big picture of a fat neanderthal with an assault rifle and saying:

    There’s more to Murica than this.

  8. Probably not aimed as anyone who lives here but more geared towards Irish Americans and trying to break the stereotypes associated with us, and a make a few quid while they’re at it

  9. In the words of Joey ice cream, they say the Irish are all drunks and brawlers and honestly that’s so offensive it makes me want to get pissed and fight someone

  10. CRINGE. Real bottom of the barrel stuff. Irish tourism, all seems to revolve around American perceptions of us.. So cringe. It’s such an Irish inc. approach. It seems to be really unique amongst Ireland as well, I haven’t seen tourism that is like something out of a Father Ted episode in other countries. It reeks of ‘the yanks will lap it up’.

  11. I will fight whoever made this after I’ve finished my drink and afterwards I’ll stuff me face with spuds while begrudging me next door neighbour for having a better hedge than me.

  12. I think it sums up how the tourism office is trying to change how ireland is viewed.

    We used to be known for the craic, drinking, dancing, being playfully crude and having a good natured brawl.

    Now they want to repaint us as brits with diddly I die music.

    Been to temple bar? It’s fucking sickening.

  13. Sorry lads but that is actually racist.

    I don’t mind a bit of dark humour. But does anyone else think that constant references to what was essentially a genocide is just not okay?

  14. I’m not Irish but I visited Dublin recently and went to this museum and it was honestly the worst museum I’d ever been to. I was excited for some interesting nuanced story about Irish migration that talked in depth about the famine, war, colonialism, etc. But nah, it was just a bunch of animated screens (well made, to be fair), no actual things to look besides a signed football shirt or something like that, and about 50% of the rooms were like, “You know this famous person? They’re actual tenuously Irish!” Felt like one huge building for pandering to American tourists. So disappointing. Most soulless museum ever.

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