Superdry boss warns shoppers will choose Europe over Britain

14 comments
  1. Headline and parts of story make no sense, Britain is part of Europe.

    This “othering” of Europe (and the EU when we were members) seems to be a peculiar ~~British~~ English problem and it should stop.

  2. If I could speak any other major language other than English, I’d move. My partner is a teacher, and in theory could get a job anywhere, I’d love to live in Finland, Italy, Germany, or Denmark.

  3. So he’s worried that the jetset 0.1%ers will not come to Bicester Outlet to buy his shit clothes on the cheap? Why is this news and why am I supposed to care? Bigger fish and all that…

  4. I don’t think “tax free shopping at a high street fashion store” is a major reason people visit the UK, or don’t visit now.

    Hostile visa and immigration (even for visitors) regimes and high costs of hotel, food, etc, may have more to do with it.

  5. I’m sad that I was too young to take advantage of freedom of travel we had when we were in the EU, thanks tories

  6. Superdry clothes are so overpriced, and after a couple of washes they look worn out. I think this fella should worry more about the quality of his products.

  7. As an aside anyone ever buy Superdry at full price? It’s alway gets heavily discounted even when the item is in season .

  8. >People will travel to Europe to go shopping because Britain no longer offers tax-free purchases to international tourists, the boss of clothing chain Superdry has warned. Under the VAT Retail Export Scheme, non-EU visitors to the bloc can recover the VAT on High Street purchases. But the scheme was withdrawn in Great Britain in January 2021 after the UK left the EU.

    Good. Why should my taxes subsidise some Arab millionaire’s kids having a jolly round Harrods? It’s bad enough the profits go to overseas owners but we don’t even get the VAT revenues?

  9. Moved in England at ,13 for better life and now I want to move in again to get it. Time to learn another language I guess.

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