“In the days of the monarchy in Italy, the King had a specially chosen guard consisting of 99 men, and subsequently anything really special or first-class was known as ’99’ – and that is how ’99’ Flake came by its name,”

29 comments
  1. I don’t think there is any agreed upon origin for the name, everyone seems to have a different origin story for it.

  2. I heard it was because Italians generally ran the ice cream vans and the name is because 99 in Italy means “elite” or “top class” and that’s because the king of Italy kept 99 elite bodyguards. So 99 became associated with being the best.
    Or it was the price 😂

  3. Now do you know where the wafer cone came from? Supposedly an Italian immigrant to london started selling gelato on the street and in small glass bowls that would be broken or not returned so he came up with the first waffle cone. The wafer one came far later and just a cheaper product

  4. 99 portobello high street, Edinburgh, Scotland.

    The owner of the ice cream shop named the ice cream and flake combo he invented the 99 because of the address of the shop.

  5. I thought I read that somebody in Scotland who invented the flake had the address
    “99 Whatever Street
    Wherever
    Scotland”

    And named it after that.

  6. The story I heard was when Cadburys created the flake, they made them 100mm and ordered the boxes to ship them in the same size but because they’re both 100mm they couldn’t fit in flush.

    So they shortened the flakes down to 99mm to fit in the packaging and that’s where the “99” came from.

  7. The origin of the name is disputed and there are multiple different theories however the one thing that is known is that it is nothing to do with the price.

  8. A musician from New York wrote a very touching song about his trouble understanding why they were called 99s. A bitch ain’t one apparently, don’t how that relates to ice-cream but I hope he figured it out…

  9. A few years ago I asked my young son if he would go into the shop and get two 99’s.

    ‘I’m not asking for a 99 !’ – he says !

    I go in and ask – the shop assistant does not bat an eyelid and promptly produces 2 99’s –

  10. I’m Italian and even studied history for a while: I never heard of a guard of 99 men to be honest.
    One thing I’m sure of is that 99 doesn’t mean elite or class, it just means 99 😀

  11. I thought they were called 99 because that was the model number for the cone. There was a tiny 99 imprinted on it and the name quite literally stuck

  12. Always believed that it looked like 99.
    The cone and ice-cream looked like a 9 and the flake and ice-cream looked like the other 9.

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